Real Estate Investing

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How to Sell More Real Estate


Selling real estate is difficult, especially in a city like Miami where everyone seems to be a real estate agent. The number of agents makes for a very difficult place to sell real estate. The most traditional way to sell real estate is through good old fashioned networking – but the times are changing.

More and more home buyers are using the internet to find, review and buy properties. If you aren’t utilizing the power of the web to help sell more homes, you’re way behind the 8 ball.

Lucky for you we caught up with Ryan Stewart, Miami SEO expert and real estate marketing guru. Ryan owns Webris, a Miami based SEO agency that has worked with over 100 real estate agencies, helping drive better online leads through search engine visibility and clean web design. Ryan gave the following tips for prospective real estate agents:

  1. Get your website professionally designed: “I’m not telling you to do this because I own the best Miami web design company, I am telling you to do it because if your website doesn’t look amazing, traffic won;t stick. Think about it – would you call anyone to broker a large money deal for you if they’re website didn’t look like a million bucks?”
  2. Create great content: “This has become somewhat cliche, but create highly engaging content. For a real estate website, that means content that isn’t copied and pasted like every other site out there. Take the time to write highly captivating copy n  your property listings – these small differences go a long way”
  3. Hire an SEO agency: “Again, I’m not telling you this because I own the best Miami SEO company, I am telling you this because SEO is hard. Really, really really hard. You will never be able to get it done on your own. The only way to do it properly is with a professional SEO company – do your research and hire the right one”

For more information on Ryan Stewart and his Miami SEO services, visit his website.


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Selling New Construction Homes in Miami


When trying to sell new construction homes in Miami, there are a few things you need to do. The traditional method of simply offloading your prospective properties to the same old real estate agent isn’t working anymore. At least, not very effectively. For your new construction homes to do well in this market, you need to mix it up a little bit. Here are some tips on how to sell new construction condos in Miami.
1. Find the right real estate agent for the job
With new Miami pre construction condos, there is a particular skill set that sets real estate agents apart. You need to find real estate agents who, not only have the experience knowing how to buy new construction condos in Miami, but have actually sold some recently. Chance are there are some new construction condos around you, find out who sold them and have a sit down. These are the real estate agents with a proven track record.
2. Do not rely on just one realtor
A healthy dose of friendly competition is always good for business. Instead of assigning your entire subdivision to one agent or agency, why not divide it among two or even three different agencies? This way, you have different companies and different agents working tirelessly to promote and sell your newly constructed condos. In Miami, the market is fierce and almost all the listings are good. You need a vast array of skills to sell off your subdivision. It will only serve you better if you have more than one ‘marketing genius’ in your corner. Besides, the fact that you have more than one agency selling your listings means that there will be some ‘in-house’ competition. This will help sell your units faster.
3. Encourage competition among your chosen agents
One of the best ways to keep your chosen real estate agents motivated and on their toes, is to hold back a majority of your listings and only release a few to the best performing agents. This will act as the carrot to your stick. If you assign all your units at a go, there is no element of competition. The agents can just sit on them and wait for the sales to happen when they do happen. But when they know that there are many more listings at stake, they will work day and night to ensure that they sell what you have already assigned to them so that they can get more listings from you. This is a great motivator that will work to your benefit.
This is how to sell new construction condos in Miami. It takes just a little creativity on your part.

Coral Gables Investment Opportunity


Our first feature is about a real estate investment opportunity coming our of Miami, FL.

We found a video on YouTube about a luxury mansion located in Coral Gables – a nice neighborhood south of Downtown.

The Gables is home to the U of M, Lebron James and Rick Ross.

The home in the video is listed at $4,000,000. Let’s analyze:

  • Neighborhood is on the water
  • High rise condos going in next door
  • Celebrities live in the area
  • Dog friendly
  • Great school systems

We are going to rate this opportunity a B-. Check the video out for yourself and comment below!